An online survey to meet the ‘invisible generation’

In recent times there is a lot of talk about millennials and of the centennials. Even the phrase “OK, boomer” – born between 1946 and 1964 – has become a catchphrase to label the other old-fashioned. But what about people who are between 45 and 65 years old? What are your habits? What do they long for? What are your goals? To understand the needs of this age group, the Tsunami Latam study has been started, which this week will be looking for those answers among Peruvians.

It is a study led by Insights50 + by Hype50 +, No Pausa and Pontes, with the aim of redefining aging and avoiding discrimination towards the elderly.

Participate in the online survey will only take 15 minutes (you must click here) and the results of the Peruvians who dare to participate will be added to those of Argentina, Brazil, Chile, Colombia, Mexico and Uruguay. The final results will be published free of charge on a website and on a massive scale in the participating countries.

“To gain market size, in 2019 alone, 150 million Latinos over 45 years of age moved trillions of dollars in the world. However, these groups are poorly understood by brands, organizations, advertising and governments. The Tsunami LATAM study is a technical response to understand the needs of this market that moves with the rules of the 21st century but is perceived with the logic of the last century ”, explains to El Comercio Miriam de Paoli, one of those in charge of the investigation.

A similar study has previously been carried out in Brazil, the results of which can be found here.

FOLLOW US ON TWITTER…