Skip to content

Will Elon Musk continue to be the head of Twitter or is he saying goodbye to the position?

Elon Musk would have to resign as head of Twitter. The millionaire and owner of the social network asked in a survey if he should step away from the platform’s leadership and promised to obey the results. And 57.5% of the 17.5 million voters in the poll answered on Monday the 19th that “Yes”.

READ ALSO: Committee investigating the assault on the Capitol recommends filing criminal charges against Donald Trump

Musk’s next tweet was: “Be careful what you wish for, it may be granted to you”.

What are you looking for by making the most debated topic on Twitter precisely Twitter?

The controversial poll came days after Elon Musk suspended the accounts of journalists from “CNN”, “Washington Post” and “New York Times” that covered news about him. The reason: they shared information in real time about his location (‘doxing’) and others that, for him, were of a sensitive nature. What did he do then? Organized another consultation: 58.7% of 3.6 million voted in favor of suspending the punishment.

people spoke”, the Tesla owner tweeted, and he listened to them.

What is your goal when organizing surveys? Create the illusion of democracy?

Even though the future of Twitter It is still uncertain, there are those who are already encouraged to imagine it. According to Insider Intelligencea company dedicated to market research, the platform “could lose more than 30 million users worldwide in the next two years”.

“La Vanguardia” recalls the prediction. The exodus will answer “to technical problems as well as hateful content, which will prevent a good experience” and the “there will be few employees on Twitter to solve them”.

As is remembered, at the beginning of November, Twitter announced that he will fireabout 50%” his “7,500″ workers.

The medium adds that, despite these figures, Twitter will remain standing.

MIRA: Amnesty International demands the “immediate cessation of state violence” in Peru

A very attractive mirage

Now we see how Elon Musk sells the idea that on Twitter there is direct communication with users and they can participate -explain it political scientist specialized in political communication Alexandra Morales-. But let’s remember that the platform is melting down: it is neither a profitable nor a successful company. In fact, it should be remembered that not all of Musk’s projects generate a lot of money, but rather respond to his ego and a commitment to the future.”.

In response, the tycoon strives to link the identity of the social network with yours. On the one hand, Morales notes, “spread your success to Twitter” and, in this way, makes it grow. Meanwhile, he makes sure he has the freedom to say what he wants and be heard, give the impression that it is a democratic platform.

It is clear that this is a mirage.

The first thing the specialist notices is that the 17.5 million who voted to decide their future as Twitter boss they are not representative for the universe of the platform. It means that only 14% of his followers (122.2 million) and 6% of the “active monthly users” (238 million) voted.

LOOK: The Kremlin describes the gas price cap as an “attack against the market”

“It seems that the big decisions are made by the users, who are now protagonists and can feel the power over Twitter. But it’s an illusion warns Morales. Finally, he can resign as CEO of the social network and not be the one who publicly makes the decisions, but will continue to be the boss of the one who does make them. Nothing important will happen without his ultimately deciding.”.

The strategy would respond to the fact that Musk knows that advertisers are not enough to manage the platform that, in his own words, could soon be declared bankrupt.. Morales points out: “So move the hornet’s nest to see how to capitalize on greater advertising revenue, either from the media coverage of the platform, or by calling attention by saying that “important things are coming” and generating another idea about how Twitter works”.

And adds: “So we can understand the reason why, since you bought Twitter, raise surveys, fire, delete and open accounts, etc. There is a need for the conversation to revolve around Twitter and be constant. From there he could seek power for himself or find a way to overcome the economic situation of the company”.

At the moment there is no successor. When asked about the matter, he replied: “No one wants the job that can keep Twitter alive”.



Source: Elcomercio

Share this article:
globalhappenings news.jpg
most popular