Ferrero France to invest 36 million euros in its Normandy plant which produces Nutella

The Christmas periods will have been lucrative for Ferrero. Recording an increase of 6.% of its sales, the Italian group has decided to bet on France, its third market after Germany and Italy. Thus, the agri-food company has announced that it will invest 36 million euros over the next 18 months in the Normandy plant in Villers-Écalles (Seine-Maritime), where one in four jars of Nutella is produced in the world.

According to our colleagues from Figaro, this places at 135 million euros the level of investments made by Ferrero on the French territory for ten years. A significant sum which, in the long term, should allow the brand to modernize the Nutella lines, increase Kinder Bueno’s production capacities by 8% and implement a warehouse project to 30 million euros. announced in 2019.

Ferrero France expects 6% growth in 2022

In 2022, the group thus wishes to increase its growth in France by 6%, to achieve in fine 1.4 billion euros in turnover. In this vein, Ferrero should launch new biscuits by next summer, a sector in which the group has become number 2 in a few years, as recalled. Le Figaro.

Finally, if it still refuses to affix the Nutri-score on its packaging, the group should soon invest 2 million euros in nutritional access and access to sports programs.