Vodafone, with commercial revenues in the last quarter of the year of 957 million euros, draws attention to the “high volume of portability in the market and the aggressiveness with discounts and recruitment promotions”.
Vodafone Spain’s service revenue, the sales that give a more faithful image of the course of the business, reached 957 million euros from October to December 2020, after falling by -1.1% compared to the same period of the previous year. In the previous quarter, the year-on-year drop was 1.8%.
The data for the last quarter of the year, which does not include the magnitude of profit or loss, are “impacted by the competitive context of the market and by the drop in income from roaming and tourists because of COVID-19“They have expressed from the red operator. Vodafone highlights in any case” the improvement compared to the previous quarter “, mainly due to the lower negative impact of the roaming and tourists. ”
Total revenues, including the aforementioned sales by service, amounted to 1,059 million euros, -1.8% less than in the same period of the previous year.
Vodafone draws attention to “the high volume of portability in the market and the aggressiveness with discounts and recruitment promotions, which were extended until November. “Thus, the contract mobile customer base was reduced in the quarter by 45,000, and broadband by 22,000, due to” greater competitive intensity “during the call back to school. Of course, the television customer base rose by 46,000, all this in a strategy outside of football (rights that the company has renounced) and based on movies and series. The operator has managed to reach the 1,564,000 clients in Spain accounted for by its audiovisual platform.
This is the first quarter attributable in part to the new CEO of Vodafone EspaÃ ± a, Colman Deegan, who took over from AntÃ³nio Coimbra and took office last November.