P. Diddy launches his R&B label, Love Records, and announces the release of a record

P. Diddy returns to music and more than once. The rapper is launching a new label, Love Records, and will also release a new album. For the production project, quite distinct from his other record label, Bad Boy Entertainment, the businessman is dedicated solely to R&B.

To do this, he went to find the best and most legendary record company to accompany him: Motown Records. A partnership that delights Ethiopia Habtemariam, CEO and president of the label. “This is a major moment for Motown, as Diddy is one of this century’s most important voices in music and culture. To be part of his next evolution and his album is nothing short of monumental,” she told Billboard.

First love

Regarding the first production of this new label, it will be an album by the rapper himself. Motown has confirmed release for this summer. Good news for the fans, since the last opus of P. Diddy, Train to Parisdates back to 2010. He had also released a mixtape in 2015, MMM (Money Making Mitch).

“Music has always been my first love; Love Records is the next chapter to get back to love and make the best music of my life. For the label, I am completely dedicated to creating timeless R&B songs with the next generation of artists and producers. Motown is the perfect partner for my album and I am delighted to be part of its legacy, ”recalled in a press release the one who officially changed his surname to “Love”.

His next opus will bring together personal interventions and collaborative projects with artists, producers and songwriters.