Taylor Swift turns 34 in the best year of her career

December is full of traditions, be it Christmas, New Year’s Parties, the announcement of Time’s Person of the Year. Presidents, pacifists, scientists, genocides; If it has had an influence on the world for better or worse, without any middle ground, the magazine considers it to give it the title. And this 2023 it was the turn of the American Taylor Swift, the first singer to be designated for it. Remaining in the internal competition were Xi Jinping (president of China), the Hollywood strikers (actors and screenwriters), Sam Altman (CEO of OpenAI), Barbie (the doll), Vladimir Putin (president of Russia), among others.

The appointment of Swift, who just turned 34 this Wednesday, December 13, is not surprising if one considers the success of her The Eras Tour, which has taken her to several cities in her country and the world as well; events that transform the economy of the cities where she walks, since it is estimated that fans collectively spent 93 million dollars for each concert of the artist. Her three concerts in Argentina, her shows in Brazil, motivated international pilgrimages and confirm her power in the world of entertainment. Nor can we ignore the $249 million raised by the film version of her last tour, nor the re-recordings of her first albums in response to the move made by businessman Scooter Braun, owner of the original masters.

Socially, his image has also been built as an emblem of solidarity for having given bonuses of more than 55 million dollars to the workers of his tour in the United States, with truck drivers who took home an extra 100 thousand dollars, a figure with the potential of change lives. In previous years, she paid for university studies for fans around the world, donated money to food funds, cancer patients, Covid-19 mourners, schools, at-risk women’s shelters, etc.

In the article announcing Swift as Person of the Year, Time (which turned 100 in 2023) calls the actress the “world’s leading lady,” a combination of narrator and singer who, after years of effort, is in control. of his career, something that not all music stars who started young can say. “It’s hard to see history when you’re in the middle of it, harder still to distinguish Swift’s impact on culture from her celebrity, which emits so much light it can be blinding,” writes journalist Sam Lansky and continues. “But something unusual is happening with Swift, without a contemporary precedent. “She deploys today’s most efficient medium, the pop song, to tell her story.” The singer, meanwhile, told the magazine that she had never felt so creatively satisfied and free in her life. Still, she takes nothing for granted.

Swift’s appointment is not surprising considering the success of her The Eras Tour, which has taken her to several cities in her country and the world as well.

“Nothing is permanent. So I’m very careful to be grateful for every second that I can do this at this level, because it’s been taken away from me before.” It may refer to the songs, to her reputation after the malice of Kanye West, who released an edited audio to accuse her of being a liar, to the scrutiny that the paparazzi have with her and other artists, to this habit of pitting her against other women just because Yeah.

What does 2024 hold for Taylor? The Grammy Awards ceremony, where she has six nominations, including Record of the Year, Best Pop Vocal Album, Song of the Year, etc. She also has dozens of concerts waiting for her, a few in Asia and Oceania, dozens in Europe, the United States and Canada. She is also expected to release more re-recorded or new albums altogether. Whatever Taylor does will be because she wants it, not because she is told to. The world only has to watch.