PUMA, the historic brand that dressed Maradona and today Neymar wears, returns to its origins

in the 80s Maradona it was PUMA and PUMA was seen all over the world. Today Neymar does the same. A few days ago the firm launched the new SLIPSTREAM shoes under the concept “From AM to AM” highlighting their versatility and putting them to the test at all times and moments.

This event took place at Galería Now, where PUMA took its guests on a journey through a New York subway station, where all attendees were able to show off their best outfits in different instagrammable spaces, discover the new SLIPSTREAM coloways and many garments from the collection.

During the launch, the presentation of the members of PUMA FAM was carried out, such as; Janick Pot, Daniela Nuñez, Diego Rodriguez, Jaze and Mariano Benavides, who also participated in a parade in which they showed the versatility of the silhouette in each look. Likewise, the entire audience enjoyed different shows such as live graffiti, live music and a break dance show.

“We are happy to have a new PUMA FAM in Peru, with a unique vibe and style that represents the PUMA profile. We hope that this family will continue to grow and we are sure that there will be more spaces to share great launches like this. With this renewed proposal of colors and designs we want the SLIPSTREAM to become essential for day to day since they are designed to take you anywhere and at any time” comment Jaime Ybarnegaray, Brand & Communication Teamhead of PUMA Chile and Peru.

After 35 years since its first launch, PUMA once again reinvents the SLIPSTREAM, with a model that stands out for its clean lines, striking and timeless tones that adapt to any style, becoming the ideal shoes for sneaker fans who like wear them with a full urban look, as well as for those looking for a modern touch with a semi-formal outfit.

You can find the entire PUMA SLIPSTREAM collection available at all PUMA Stores and department stores.