Why does Alianza Lima dream and get excited about a historic 2023?

After the first quarter of 2023, the numbers show that Lima Alliance He has started this season on the right foot, being firm and strong in the search for his objectives, among which are ratifying and further extending his dominance in Peruvian football (he is in search of the three-time championship), as well as continuing to grow at a level institutional.

In sports, the intimate club is the absolute leader of the Liga 1 Opening Tournament. Those led by Guillermo Salaswho has a percentage of 81% of points won, being infallible in Matute and solid every time they play away from home, as demonstrated in their wins over Universitario, UTC, Atlético Grau and Alianza Atlético.

The good moment of the two-time national champions of the 1st League is no stranger to the women’s soccer team, which began its path with a landslide in a 2023 Women’s League where it will seek the three-time championship and a new classification to the Copa Libertadores.

The same thing happens with volleyball, where the alliance team has qualified for the semifinals of the National Superior Volleyball League 2022-2023. The intimate, who will face Jaamsa from Thursday in a best-of-three series for the ticket to the final, are still in the race for the long-awaited dream of the title, which has not been achieved since 1993.

In the Gold Cup of the 2023 Elite Federation Tournament, Alianza marches as the leader of the general table after the first five dates. The ‘foals’ have been reaffirming the dominance shown in 2022, the year in which they consecrated absolute champions and obtained five titles and one subtitle in the six competition categories.

Present that excites

The panorama generates a lot of expectation and motivation. In this 2023, Lima Alliance aspires to achieve three-time national championships in the 1st League and the Women’s League, as well as two-time championships in the Gold Cup, the Promotion and Reserves Tournament and the under 18, under 16, under 14 and under 12 women’s football tournaments.

Outside of sports, works such as the new lighting system for the Alejandro Villanueva Stadium, which has provided Matute with the best lights in South America, as well as the construction of the Blanquiazul Parque del Remembrance, in memory of the martyrs of the Fokker tragedy, they are part of a new era in which the blue and white club has set out to reach its maximum institutional development.

On the other hand, there are initiatives such as the Intimate Benefits Program, which allows fans to access the platform Play Alliance Through the payment of an annual membership, it has already secured income of more than 3.8 million soles in just 20 months since its launch.

The club’s ability to make top-level signings profitable, based on a good marketing strategy, was fully demonstrated with the cases of Jefferson Farfán and christian cave. If the hiring of ‘Foquita’ had a high commercial impact and indisputable sporting revenues -in 2021, three goals from Farfán meant nine decisive points for Alianza on the way to the 25th star-, in this 2023 Cueva also represents a very valuable on and off the pitch. Thus, in the commercial field, the Cave Challenge is a campaign designed to generate more subscribers to the Intimate Benefits Program and, therefore, more income.

All the progress made, added to the good moment that is being experienced on all fronts, allows us to project that the club will once again set a box office record in 2023. Last year, Alianza Lima collected almost 23 million in its home games, more than double that in 2019, until then the most successful season in this concept.