Paris 2024 Olympics: Berluti to dress French athletes for opening ceremony

She will dress French athletes “from head to toe” so that they can parade in front of the whole world. Berluti (owned by the LVMH group, like Le Parisien Today in France) announces this Thursday that it will be making equipment for French athletes for the opening ceremonies of the Olympic and Paralympic Games in Paris in 2024. boundaries of the stadium planned respectively on the Seine on July 26, 2024 and the Place de la Concorde in the center of the capital on August 28, 2024.

“Following the announcement of our partnership with Paris 2024 last July (LVMH has since become a premium partner of the Olympic Games), I am proud to lift the veil of Berluti’s contribution, which has ambitions alongside houses such as Louis Vuitton. or Dior to combine elegance and performance during the opening ceremonies of the 2024 Olympic and Paralympic Games in Paris,” explains Berluti CEO Antoine Arnault.

Custom-made suits for the Blues

“We want to put into it all the passion and expertise of the house in terms of style, so that all members of the delegation, both Paralympic and Olympic, feel fully ambassadors of their country and symbols of French elegance and knowledge. – continues Antoine Arnault.

The clothing, unveiled “ahead of the opening ceremony of the 2024 Olympic Games in Paris”, will be made to order. Therefore, Berluti’s teams will have to adapt to the different sizes of French athletes, such as the 2.22-meter NBA basketball player Victor Vembanyama. As well as the late qualification of some members of the French delegations selected to participate in the Olympic Games (26 July – 11 August) and Paralympic Games (28 August – 8 September). The Blues will wear chic sneakers on their feet.

Berluti will dress the French teams on these two occasions, as well as during the medal celebrations scheduled each day at the Parc des Champions, in the Trocadéro gardens next to the Eiffel Tower. Other businesses in the group’s number one luxury segment are set to take part in the Games, from Moët Hennessy’s hospitality products to Sephora, which will partner with the Olympic torch relay, including Dior and Louis Vuitton, whose paws will be visible during the Olympics. ceremonies.

Since announcing the Olympic partnership, LVMH has also established contacts with several athletes. Starting with swimmer Léon Marchand, a five-time world champion who is predicted to become one of the stars of the Olympic Games in the pools of the La Défense arena in Paris. Also included are fencer Enzo Lefort, world champion foil, gymnast Mélanie de Jesus dos Santos, team bronze medalist at the world championships in October, and wheelchair tennis player Pauline Déroulède.