“They can build a success story that they lack today”: Why Guerrero’s arrival and debut is historic for Vallejo, Trujillo and Liga 1 I Bet You

Regarding César Vallejo, the fundamental thing about the hiring is extra-sports: the people of Trujillo have bought status and prestige. The results of this can now be quantified in press, views and likes, and places the club in a focus of international discussion. There are agencies that are dedicated to monetizing free press or “clipping”, which could give an idea of ​​the recovery to date.

It is understandable why. Paolo is the most successful Peruvian soccer player in recent decades (for many, in history, but we will not enter into that discussion now) and the only local shirt he will have worn in Peru will be the one of the poets. It’s no small feat to have the team’s top scorer with your badge, so it should be easy to exploit this living emblem in the coming months. The economic landing is evident: box office income, various sponsorships, extra-sports activities, talks at the university?, etc.

The city of Trujillo, for its part, will have the opportunity to wash its face after crime and insecurity have monopolized its recent media history. There is an immediate effect of excitement, of course, but regional authorities will have to ensure that the movement around the star does not become a nightmare. The threat of extortion was the first clarion call of a situation that, if handled poorly, could even be counterproductive. The Acuña, once again, will have to ensure that it doesn’t backfire.

The question then is whether this will be enough to build a hobby, that is, how sustainable the “Warrior effect” will be. There are no precedents on which to project or speculate, but it must be taken into account that building roots is difficult even for clubs that have won national titles like San Martín. Carlos Mannucci already produced a spot welcoming Guerrero that challenges the primacy of Trujillo identity. It will be interesting to know if novelty ends up defeating tradition.