“We drove through New York and introduced Americans to a true hero,” trumpets the song “We Are Malherbes,” which is broadcast on the big screen in Times Square in New York this Thursday, March 28. “It was unreal,” laughs Alban, a supporter of the hype, who noted that the Swiss club Servette Geneve bought advertising screens in Times Square.
While on vacation in the Big Apple, I had the opportunity to do the same. “The idea caught on,” Alban recalls. We thought about this in We are Malherbe and said to ourselves that it would be good to show Nico “This Hero” to the land of superheroes. » Having joined the club as a player in 2001, Nicolas Seubet spent his entire career in red and blue. After training, he was appointed coach at the end of 2023, returning the team drifting towards hopes of promotion to Ligue 1.
On site, Weeder sent several images of the technician to the app that powers the giant screen. “We choose a time slot and pay to spend about fifteen seconds,” Alban explains. $40 was paid by the We are Malherbe association. “But what is $40 for a Nicholas Sube exhibit in Times Square?” a supporter asks with a smile. Thus, New York saw Seube celebrating one of his goals as a player, and then his first goal as a professional coach, or even talking to his players in the locker room. “Niko Sube. This hero” will come to block the giant screen.
Even though it started to rain a few minutes before the ad aired, Alban was able to film the episode, which he happily shared on social media, outside the SM Caen community. The image seemed so incredible that some thought it was an April Fool’s joke. “It was meant to make a joke and wink at Niko for his great work,” Alban admits.
An unexpected advertising post may not have as much weight, but in any case it will have time to reach the main interested party, who will be “pleasantly surprised” by the initiative. Nicolas Sebe, a New Yorker, will move from Times Square to the Stade Robert Diochon this Saturday, March 30, for his team’s trip to Quevilly-Rouen-Metropole.
Source: Le Parisien
I have worked in the news industry for over 10 years. I have a keen interest in sports and have written for many different publications. I am currently working as an author at 24 News Recorder. I cover mostly sports news but also write about other topics such as current affairs and politics. I have a strong interest in social media and how it can be used to engage with audiences.
