63% of the world’s population uses the Internet, 200 million more people than in 2021

63% of the world’s population uses the Internet, which represents a growth of almost 200 million people since the exercise corresponding to these same dates last year.

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It is one of the conclusions reached by the platform for the management of social networks Hootsuite and the creative agency We Are Social, which have published the April update of their Report Digital 2022.

This is an analysis involving respondents aged between 16 and 64, which explores the latest digital and social media trends around the world and determines that there are 5 billion Internet users.

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That means that 63% of the world population uses it, a percentage that has experienced growth compared to the data obtained in the same quarter in the annual exercise of 2021.

“As the use of the internet increases globally, we are seeing greater access to information, social networks and technology”said Hootsuite CMO Maggie Lower.

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Based on this and on the contrary, the report determines that 2,900 million people still do not have the opportunity to access them, since they do not use the Internet, which is equivalent to 37% of the world’s population.

Other data that stands out from this study is that users who do have Internet access spend a total of 6 hours and 53 minutes on average daily and that most of them use it from their mobile phones (92.4 %).

After mobile phones, 68% of users browse the Internet from a computer, be it a laptop or desktop, while 27.3 percent do so with a tablet.

This percentage is surpassed by those who use the Internet from television, 29.9% of them. In last place are smart home devices, with 13.9% of users who prefer them, and consoles, which are used by 12.1% of all respondents.

ACTIVITIES THAT REQUIRE INTERNET CONNECTION

In relation to the average time recorded by Internet users using different devices, the report highlights that they spend 3 hours and 14 minutes a day on television, either by cable or streaming.

In contrast, on social networks the average time is 2 hours and 29 minutes, while internet users spend an average of 1 hour and 57 minutes reading online and physical press.

In addition, streaming music services stand at one hour and 31 minutes on average per day, followed by the time spent on consoles (one hour and 10 minutes), the radio (58 minutes) and podcasts (54 minutes). .

Listening to ‘online’ content is one of the factors that has also become part of this study, where the percentage of users who consume it through the Internet on a weekly basis has been determined.

Thus, 39.2% of them listen to streaming music services; 22%, radio stations and online programs; 20.3% podcast, and 20% audiobooks.

The percentage of weekly use that people make of Internet shopping services has also been measured, where the majority (58.5%) spend their time buying an online product or service.

28.7%, on the other hand, place orders in online fruit and vegetable stores, 14.9% buy a second-hand product and 24.7% use an online price comparison service.

Music services in ‘streaming’ are situated with an hour and 31 minutes on average daily, followed by the time spent on consoles, radio and podcasts. (Photo: Soundtrap/Unsplash)

THE USE OF SOCIAL NETWORKS INCREASES

Another of the factors on which this study focuses refers to the use of social networks by Internet users, which have grown in number since the beginning of the current year.

Specifically, they have increased by more than 30 million since the beginning of 2022, accumulating more than 4,650 million worldwide. However, social media growth has slowed in the past three months compared to the quarterly growth spike seen at the start of the pandemic.

Despite this, there have been changes in the way people use social networks, which has evolved significantly in recent years, according to this report.

For example, recently it has been observed that seven out of ten Facebook users use the platform to communicate with their friends and family, while only 15% of TikTok users say they use the Chinese platform for this purpose.

In this case, the main activity for which they use their service is focused on searching for content to entertain themselves and have fun, since 77 percent of those surveyed say they do so for this purpose.

On the other hand, 33.9% of users publish content on this social network, a figure well below that recorded by Instagram, where seven out of 10 users (69.9%) claim to post photos and videos on this social network owned by Meta.

The report also warns that Facebook continues to position itself as the most used social network, as it registers 2,912 million active users, followed by YouTube (2,562 million active users) and WhatsApp (2,000 million active users).

They continue the Instagram list, with 1,452 million active users; WeChat, with 1.268 million users; TikTok, with 1 billion users; and Facebook Messenger 1,000 million active users.

Another piece of data reflected in the analysis carried out by Hootsuite and We Are Social indicates that it is women between the ages of 16 and 24 who spend the most time on social networks, with a daily average of 3 hours and 11 minutes. Meanwhile, men of this same age group spend an average of 2 hours and 40 minutes on social networks every day.

Social media has grown its user base by more than 30 million since the start of 2022. (Photo: Jeremy Bezanger/Unsplash)

Source: Elcomercio