TikTok will allow creators to charge monthly subscriptions

TikTok announced Monday that it will begin allowing some popular accounts on the short-video star network to charge subscriptions for live streams.

Other similar money-making tools have been added to rival platforms like Instagram and Facebook, which are vying to attract the audiences of digital celebrities.

“LIVE Subscription is an extension of our efforts to build diversified monetization opportunities that cater to a variety of creator needs”TikTok said in a blog post.

TikTok He said that the subscription functionality that will be introduced this week will only be available to content creators by invitation, at least for now, but will expand globally in the coming months. The company did not specify the rates.

Creators will be able to switch to a subscriber-only chat mode, “further enhancing the personal connection between creators and audiences”the company said.

To access the functionality of Live Subscriptioncreators must be over 18, the same age required to subscribe, he added TikTok.

Subscriber benefits include digital credentials and, in some cases, the ability to control camera angles during live broadcasts.

TikTok announced earlier this month an ad revenue sharing program with the platform’s top creators, moving closer to a model also used by its competitors.

“We will begin exploring our first ad revenue share program with creators, public figures and media publishers,” the company said.

Source: Elcomercio

Deshawn