Xbox develops its own mobile game store

Xbox is working on a mobile game store that competes directly with those of Google Y Manzanataking advantage of the capabilities of ActivisionBlizzard following the acquisition agreement announced at the beginning of the year.

Microsoft reached an agreement in January to buy the video game publisher and developer Activision Blizzard for 68.7 billion dollars, with the intention of incorporating the game catalog, which includes franchises such as Call of Duty, Warcraft, Diablo, Overwatch or Candy Crush, to your Game Pass subscription.

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This agreement is being reviewed by the corresponding authorities in different countries. In the United Kingdom, the United Kingdom Competition and Markets Authority (CMA) has initiated the second phase of the investigation, in which Microsoft has had the opportunity to respond to the decisions adopted at the end of the first phase.

In this answer, the American company collects its intention to “create the next generation of game store”with the ability to operate between different devices, including mobiles, and thanks to the content it incorporates from Activision Blizzard.

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This publisher currently has a large community of mobile game users, thanks to franchises such as Call of Duty and Candy Crush, whose games can be found in the Google Play Store and the Apple App Store.

Microsoft seeks to attract this community of players to a new mobile games store, Xbox Mobile Platform, according to the text presented to the CMA. Its main attraction would be a catalog of popular games, although it recognizes that moving them away from the Google and Apple stores would require “a major change in consumer behavior”.

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The technology company is aware of the economic potential of this movement. Revenue earned from mobile gaming “represent more than half of Activison Blizzard’s revenue in the first half of 2022”. and mobile users account for about three quarters of its monthly active users.

“Microsoft does not currently have a significant presence in mobile gaming and the transaction will bring much-needed expertise in mobile game development, marketing and advertising.”defends the company.

Source: Elcomercio

James

I have worked as a journalist for over 10 years and have written for various news outlets. I currently work as an author at 24 News Recorder, mostly covering entertainment news. I have a keen interest in the industry and enjoy writing about the latest news and gossip. I am also a member of the National Association of Journalists.