Microsoft would be considering creating a “super app” for messaging, shopping, video games and more

Microsoft has been considering creating a super app, WeChat-style. The company co-founded by Bill Gates wants to enter the mobile application market and compete with Apple and Google, which have the two most popular and used stores.

“Microsoft has recently considered creating a ‘super app’ that could combine shopping, messaging, web search, news feeds and other services into a single smartphone app.in what would be an ambitious move by the software giant to further expand into consumer services, according to people with direct knowledge of the discussions.”, reports The Information.

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In the discussions, it was sought to promote its search engine and messaging service. “Microsoft executives wanted the application boost the company’s multi-billion dollar ad business and Bing search, as well as attract more users to Teams messaging and other mobile services”, he adds.

Microsoft would seek to simulate the success of the company that created WeChat to compete with other technological giants in the West. “Unlike Apple and Google, Microsoft does not operate a mobile app store for smartphone users. By creating an all-in-one app that people don’t need to leave to access its other offerings, Microsoft hoped to emulate a mobile strategy that worked for Tencent.”, adds the medium.

The Asian app allows you to do almost everything in one place. “The Chinese firm’s WeChat app, which combines messaging with shopping, online gaming, news and a variety of services including grocery ordering, is a source of inspiration for top Microsoft executivesthe people said”, he points out.

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According to The Verge, Microsoft has hired a former Uber executive to “leading a consumer app effort last year after unsuccessfully pursuing acquisitions of Discord and TikTok”. Despite this, It is not yet known if the company will promote this project.

The tech giant isn’t the only one looking to emulate the success of WeChat in China. Elon Musk had also announced that he was going to create X, the so-called “app for everything”, in case the purchase of Twitter does not materialize. When the acquisition came to fruition, he indicated that the messaging platform could become the project he had in mind.

Source: Elcomercio

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