CES 2023: ASUS and the year of laptops for content creation

the booth ASUS in it CES 2023 Las Vegas (United States) not only received the visit of experts, journalists and those interested in the creativity and power of the Taiwanese manufacturer, but was also attended by those who believe that new tools and purposes can now be found taking the lines as allies of the brand’s most popular products.

This would not be a coincidence. El Comercio traveled to the most important technology fair in the world and spoke with Gabriel Bahamondes, in charge of Technical Marketing and Public Relations for ASUS South America, who confirmed that, like several years ago, they continue to introduce complete alternatives for content creators, a market that the company representative described as “quite strong.”

“We continue to guide them so that they can self-manage themselves, especially with tools present on YouTube channels, social networks, etc. ASUS allows them to develop their creativity without requiring other great things. We produce powerful computers for that, that deliver high performance, but are also light, thin”, he indicated.

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Beyond the well-known and unfortunate ailments left by the COVID-19 pandemic, Bahamondes recognized that there was a positive effect on his industry because people gave priority to acquiring computers capable of doing the things that need to be done.

He explained that in the years of the health crisis there was a boom in terms of computer sales that stabilized with control of the pandemic.

“We anticipated that it would happen and it is very good. Now it gives us the time to relax a bit with the matter and start offering bigger and different proposals. Not only did consumption increase, but people were looking for computers with better performance thinking of using them for a longer amount of time and with a long useful life“, said.

“A computer is not a small investment, it is a long-term investment. We must take advantage of this balance that is taking place in the market, continue to take advantage of our proposals, provide products that, perhaps, a couple of years ago could not be found in South America. We also have to function according to how the consumer mentality is evolving. We have to adapt to that”, he narrowed.

Asus is committed to using power intelligently. (Photo: Roger Hernández/El Comercio)

Regarding sustainability, the person in charge of Technical Marketing and Public Relations for ASUS South America commented that they have been working on manufacturing processes that are friendly to the environment, thinking of an explicit agenda for the use of 100% renewable energy in their production plants, in addition to the implementation of materials that are friendly to the natural environment.

“Sustainability is not just about recycling and reusing, but also giving products a longer life. We are raising the standard of energy consumption. Computers are being tested more strenuously to meet military-grade standards. We had this seal for some selected models, now we want it to be on more products so that the replacement time of the computer is longerBahamondes pointed out.

For content creators, gaming and everything in between

Among the novelties of laptops of ASUS For this year comes the ProArt Studiobook 16 3D OLED with 13th generation Intel processor and Nvidia GeForce RTX4070. The highlight of the equipment is that it has a lenticular layer, as a projection of two images in one, which allows viewing 3D content without the need for glasses and with astonishing interactivity.

“There are two images being viewed simultaneously, one for the left eye and one for the right eye, and eye tracking is done with two cameras (from the PC). Accordingly, the image is generated. It also works for movies that come in 3D format. Depth of field can be adjusted”, presented Bahamondes.

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Although at first it takes a bit to get your eyes used to the projected content, the result is impressive. Its use would make it easier for professionals with the need to develop 3D content, such as industrial designers, and to visualize it, such as demanding clients, without having to reach physical prototype phases.

The trade learned that this technology will arrive in Peru during the second half of 2023but through products from the Zenbook Pro line. Regarding the aforementioned line, it is in this that the platform has been introduced ASUS Supernova SoM Design, which allows the space allocated to the processor and RAM to be reduced so that it can be used to incorporate a more demanding GPU, along with modifications to improve the ventilation of the equipment.

With the adjustments made in the motherboard area, ASUS hopes to improve graphics stability and performance. (Photo: Roger Hernández/El Comercio)

The laptops that could reach Peru the fastest are the ROG Strix gaming models aimed at competitive gaming. To satisfy the needs of the user in this segment, the classification of the screens has been facilitated to the Nebula Display and Nebula HDR standards, which help users not have to review all the technical specifications of a computer to find out if the screen suits them. It is used to play a specific game.

These displays are certified because they meet minimum requirements for high speed, high refresh rate, high screen brightness, and high color rendering—the strengths of any gaming PC.

As for the Zephyrus G14, although the design is similar to last year, it would have Nebula HDR, so you would expect brighter screens compared to previous generations, including refresh rates of up to 165 Hz when last year. past were 144 Hz. The M16, winner of the CES 2023 innovation award, has Intel processors and will also incorporate AniMe Matrix.

The Zephyrus 2023 incorporates improvements in relation to last year’s version. (Photo: Roger Hernández/El Comercio)

In TUF, the entry gamer line, there will be computers with screens that will reach up to 240 Hz refresh rate. An Advantage Edition classification has been created here, which have AMD configuration in processor and also in GPU, which can offer better performance. “This combination can give better performance in more favorable price bands in relation to other types of configurations between processors and GPUs.”, sentence Bahamondes.

Source: Elcomercio