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Creator Studio functionalities will be implemented in Meta Business Suite

Goal plans to integrate the functionalities of its Creator Studio application, focused on creators and publishers and with which they can manage the content they publish through Facebook and instagramin MetaBusiness Suite.

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The company launched this option first for the Desktop version of Facebook and, in February 2020, for smartphones and tablets thanks to the mobile version of the application, available for iOS and Android.

Creator Studio allows publishers and creators log into statistics like the number of plays or the average minutes playedpost-upload edits and fixes, and receive notifications about key milestones in the app, among other features.

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Anyone who manages a page can also use creatorstudioalthough the role of this page determines the specific information that is seen and the actions that these can take place, as indicated on its support page.

Meta has announced to its user base now that it will be discontinuing Creator Studio “soon” and that it will be replaced by Meta Business Suite, according to what the analyst and social media consultant Matt Navarra has advanced through his Twitter profile.

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Navarra has shown that, when accessing Creator Studio, a notification in which the company indicates that it will move all the tools for creators to the Meta Business Suite. In this communication, the company insists that, those who are not satisfied with this change will be able to return to Creator Studio.

“Now you will have the creation tools you need with more advanced tools to manage your presence and professional activity on Facebook and Instagram in one place”has qualified the company.

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Finally, he has exposed a chart detailing the capabilities of Meta Business Suite versus Creator Studio for encourage facebook page admins and Instagram profiles to try this free experience.

In addition to the ability to engage with the audience through content and messages and measure activity with metrics, capabilities already available in Creator Studio, two other Meta Business Suite features are added: create and customize Facebook and Instagram content together and advanced scheduling features.

Source: Elcomercio

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