The BuzzFeed medium shot up 150% this Thursday on Wall Street in reaction to its plans to lean on the artificial intelligence company Open AIcreator of ChatGPTfor the creation of some content, according to The Wall Street Journal.
The sharp rise came in the last hour of the session, after the Journal reported on an internal memo sent to BuzzFeed employees by its CEO, Jonah Peretti, indicating his intention to place more weight on artificial intelligence in business. editorial and business operations.
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The use of artificial intelligence could occur in the creative process and to enhance the content of the medium, for example in its popular questionnaires, while the employees would have the task of giving ideas, contributing “cultural” news and offering instructions that start from a certain ” inspiration”.
Peretti’s expectation, according to the note reviewed by the newspaper, is that in 15 years artificial intelligence and data will help “create, customize and animate content” by themselves, rather than curating existing content.
The news comes a few days after learning that the digital media specialized in technology CNET has carried out tests using its own artificial intelligence technology that resulted in 77 published articles, but was paused after concluding that they had errors.
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OpenAI, which has caused a stir with the ChatGPT chat tool, has been a long-standing partner of Microsoft, which recently announced a new “billion-dollar” investment to help the company develop its technology.
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