YouTube thinks shorts could be a problem for long-form videos in the future

Some senior officials Youtube They consider that shorts may pose a risk to the platform’s long-form videos, which are its main product and the one that generates the most advertising revenue, and that it is being outnumbered by short-form videos similar to TikTok.

LOOK: Meta plans to include paid versions of Instagram and Facebook without ads in Europe

YouTube shorts, which are short videos shot in vertical format, receive more than 2,000 million visits of registered users in the app per monthas detailed by the platform at the beginning of August.

In this sense, given the rise of users who consume shorts, some managers of the Google platform have conveyed their concern claiming that this type of content can pose a threat that ends up deleting long-form videos traditional YouTube and, therefore, its main product.

Youtube Shorts are short videos in vertical format. (Noelia Murillo/)

According to statements by sources familiar with YouTube collected by the Financial Times, in the last platform strategy meetings The risk that, as a result of the increase in the audience for shorts, means that viewership has been subtracted from long videosthat generate more advertising revenue.

For this reason, some managers have pointed out that they fear that traditional videos are “dying” and that consumers prefer only content in shorts format.

This behavior is partly also seen powered by other social networks that have this format, such as TikTok or Instagram with their reels. In fact, a characteristic that makes them a more common type of content among users is that, since it is the same type of video –short and in vertical format–, it can be published on all these social networks simultaneously.

LOOK: Goodbye to WordPad: Microsoft eliminates it in Windows after almost three decades

On the other hand, YouTube staff have also pointed out that, in addition to the decrease in audience, the Content creators are posting fewer long-form videos. This is because, according to sources, the advertising brands favor short-form content more.

YouTube Shorts. (Photo: YouTube)

In this sense, the change in preference towards shorts affects advertising revenue because the Long videos allow you to include more advertising in the same publication. Likewise, as related sources have explained, long-form videos get a more clicks on e-commerce website ads.

However, according to the Financial Times, YouTube has pointed out that the format of shorts was “designed to complement” and not to “compete with all the other formats that creators use.”

LOOK: Step by step on TikTok: how can I upload images in comments?

Thus, the company has referred to the fact that the shorts are a format to enrich the platform, as are audio or live broadcasts. Likewise, he has highlighted that they are “very pleased with their initial success” and that “it is not a zero sum game”.

Source: Elcomercio