TikTok incorporates a store to buy the products shown in the videos and live shows

TikTok has introduced a digital commerce space on its platform, which will allow users to find and purchase the products they see in the videos, without having to leave the application to do so.

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TikTok Shop is available from this Tuesday in the United Stateswhere users of the social network can see the products labeled and available for purchase in videos and live shows published by brands or content creators.

Tiktok Shop is available in the United States. (TikTok/)

This experience allows users to shop directly from a new dedicated tab called Shop), although a product catalog and reviews from other buyers will also be available in the brand or creator profile, and even the possibility of starting the purchase from here.

This store comes along with an affiliate program with which content creators can contact sellers to monetize their videos. Likewise, sellers will have ads available from which users can discover products and purchase them.

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The company details in its official blog that for payments they have resorted to trusted third-party services, which in addition to protecting the data of American users, are managed by the United States Digital Service (USDS).

Source: Elcomercio