Google 2023: what were the topics that Peruvians searched for the most this year?

Google presented its report “The year in searches”, in which it reveals the most popular queries made by its users throughout 2023. This year, in Peru, the topics that generated the greatest interest revolved around football, changes in politics and the current government proposals, as well as the questions about daily life and some anniversaries. In addition, famous personalities and premiere films that attracted attention within the Search Engine were highlighted within the exploration.

The events that captured the attention of Peruvians in the What? They addressed topics such as: What time does Peru play?, firstly, What is celebrated on March 21?, secondly, and What is a cyclone? thirdly, reflecting the concerns of the more than 33 million inhabitants in Peru. In addition, the question, What is dengue?, was included in fourth place, due to the outbreaks of the disease in the northern part of the country, and queries such as What is a Constituent Assembly? They occupied fifth place, driven by the request of those Peruvians who advocated the creation of a new political constitution during the marches held at the beginning of the year.

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The current issues The most searched were led by Inter Miami, the soccer team of star Lionel Messi. This was followed by interest in technology, specifically in platforms such as ChatGPT and the Character AI web application, which generated expectations since their presentation. In addition, the qualifiers for the 2026 World Cup attracted significant attention in Peru.

In relation to the previous information, the sports category It caused a furor and aroused great excitement among Peruvian Internet users. They directed their searches to investigate the details of Peru’s soccer matches with various countries, on the route to qualifying for the 2026 World Cup. The most notable match was the confrontation between Peru and Brazil, which led expectations in the series of matches.

Another category that generated great relevance in Peru was the presence of personalities from the field of entertainment and political figures of the year. Names stand out like Oliver Sonne, the young Danish-Peruvian soccer player, who captured attention when he was called up as a new signing for the soccer team. Likewise, the singer Shakira ranked second in Peruvian searches, linked to her separation and the success of several songs throughout the year. He was followed by personalities such as Tongo, the renowned Peruvian singer who died at the beginning of 2023, and President Dina Boluarte, who appears in the Top 5 searches due to her current management.

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Between the series and films that were a trend in 2023, Oppenheimer and Barbie were the ones that generated the greatest search interest, with the film Transformers as third on this list, acclaimed throughout Peru for having chosen our country as the location for the recording of this film.

To conclude this presentation, in the ranking of the As?the question about the designation of the name of the year 2023 aroused the interest of Peruvians, as did the queries about the forms of contagion of Guillain-Barré and dengue, managed to top the top 3 of this list.

Below are the complete lists with the searches that had the greatest growth during 2023 in Peru:

Current issues

1. Inter Miami
2. GPT Chat
3. Qualifiers 2026
4. Food voucher
5. Character AI
6. Women’s World Cup
7. Teacher evaluation
8. Leagues Cup
9. Cyclone Yaku
10. Sub 20 world

That

1. What time does Peru play?
2. What is celebrated on March 21?
3. What is a cyclone?
4. What is dengue?
5. What is a Constituent Assembly?
6. What does traka mean?
7. What does pansexual mean?
8. At what time will the green comet pass in Peru?
9. What is bicamerality?
10. What does it mean to give yellow flowers to a woman?

TV series and programs

1. Oppenheimer
2. Barbie
3. Transformers
4. Fast and furious
5. The Last of Us
6. Guardians of the Galaxy 3
7. Spiderman across the spider verse
8. Merlina
9. The Nun 2
10. John wick 4

People

1. Oliver Sonne
2. Shakira
3. Tongo
4. Dina Boluarte
5. Margot Robbie
6. Clara Chia
7. Matthew Perry
8. Mbappe
9. Cansu Dere
10. Luciana Fuster

As

1. What is the name of the year 2023?
2. How is dengue spread?
3. How is Guillain Barre infected?
4. How to make yellow flowers?
5. How do I get the smell out of my air fryer?
6. How is the U going?
7. What is the name of the ñ hairline?
8. How can I reuse ground coffee?
9. How to become a better baker?
10. How to get a coffee stain out of a cotton shirt?

Sports

1. Peru vs. Brazil
2. Peru vs. Argentina
3. Peru vs. Paraguay
4. Peru vs. Chili
5. Alliance vs. academic
6. Peru vs. Germany
7. Peru vs. Morocco
8. Peru vs. Japan
9. PSG vs. Al Nassr
10. Mouth vs. Fluminense

“The year in searches” is a compilation of the events, characters and themes that marked the spirit of the year through the collective gaze of Internet users. The report offers a unique perspective of the main events of the year based on the fastest growing searches carried out in the country in different categories. On the site yearinsearch.google/trends you can find the terms with the greatest growth in searches around the world.

How is the ranking made?

According to Google, a set of more than one billion searches that people performed on Google during the year were studied. To do so, data from multiple sources was used, including the public tool Google Trends and other internal tools. Spam and repeat searches were then filtered out so that the lists reflect the true spirit of the year.

Source: Elcomercio

Callum

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