Google will delete data collected in Chrome’s incognito mode after court settlement

Google agreed to delete billions of records of web browsing data it collected when users were using its private browsing “incognito mode.” This is a settlement proposed by a class action lawsuit.

In 2020, Google users collectively sued the company in a case known as Brown v. Google. They requested compensation of $5 billion for the data collected during Incognito Mode, which they considered Google had gained from that information.

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After four years, Google has reached a settlement with those who filed the lawsuit. Instead of paying a fine, the tech company will delete all the data it collected.

“This agreement ensures true accountability and transparency from the world’s largest data collector and marks an important step toward improving and defending our right to privacy on the Internet.”the plaintiffs wrote, as reported by The Verge.

As part of the deal, Google will make changes to how it reports limits on its private browsing services. It will also, for five years, allow users to block third-party cookies by default in incognito mode, thus preventing it from tracking users on external sites.

Source: Elcomercio

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