YouTube Shorts celebrate one year in Peru, how well has the short format been received?

A year ago, Youtube introduced revenue sharing on Shorts in Peru, a new way for content creators to earn money through the YouTube Partner Program (YPP). With over 3 million creators in the program globally, over 25% of YPP channels now earn revenue through the Shorts revenue stream.

According to the company, of the creators who joined the YouTube Partner Program (YPP) by meeting Shorts eligibility thresholds, more than 80% are now also earning through other YPP monetization features on YouTube. , whether it’s long-form video advertising, fan funding, YouTube Premium, BrandConnect, Shopping and more. With an average of over 70 billion daily views on Shorts and new avenues to make money, the number of channels uploading Shorts has grown 50% year over year.

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YouTube created the YPP more than a decade ago, perfecting a model that delivers results to its creators around the world and that has paid $70 billion to creators, artists and media companies over the past three years. YouTube Shorts now brings together even more creators, viewers, and advertisers to grow the ecosystem.

“A year later, we’re starting to see creators’ passion pay off through revenue sharing on Shorts. YouTube believes that a rising tide lifts all boats: the YouTube Partner Program’s unique business model is based on the premise that we only succeed when our creators succeed. “This dedication to our community has fueled our leadership in the creator economy for the past 16 years and will continue into this new era of creativity through Shorts,” said Amjad Hanif, Vice President of Creator Product.

For her part, Patricia Muratori, Director of Strategic Alliances for Latin America, points out that: “Without a doubt, the addition of Shorts to the platform’s revenue distribution has been a great step for the community. In Latin America we have seen many examples of growth in various content creators thanks to this format, and today, one year after its inclusion in YPP, the results are extremely encouraging, managing to position itself as a solid tool both creatively and economically.”

Some creators who are using YouTube Shorts to lead the next wave of the creator economy are:

The Sheep Farm | 17.7 M subscribers: Borrego is a Colombian creator passionate about agriculture. His content showcases his life as a young farmer with a unique approach that combines education and entertainment. Borrego has leveraged Shorts to expand the reach of his content, which resonated with people of all ages and allowed him to have exponential growth.

Susy Mouriz | 21.7 M subscribers: Susy is a Panamanian creator who currently lives in MX. Susy is passionate about comedy and making people laugh. She started off making long-form videos and when she leaned into Shorts at the end of 2021, she rose to fame.

Gonzok | 9.8 M subscribers: He is a Mexican creator who rose to fame through the long-form video format. This year, Gonzok started a challenge at the end of January, publishing 1 Short daily to reach 8 million subscribers or give away his channel. Since he did that, his channel has grown tremendously, surpassing his goal and is now about to reach 10 million.

Source: Elcomercio

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