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Colors and hand gestures: the symbols of the presidential campaign in Brazil

A chromatic battle, the gesture of a gun or the “L” with the hand and even labeled cars: the Brazilian campaign, which comes to an end with the presidential ballot on October 30 between Jair Bolsonaro Y Lula da Silvawas full of memorable images.

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Red

For months, the demonstrations by the followers of former President Lula (2003-2010) have had a dominant color: the red of the Workers’ Party (PT), which the former metal worker founded in 1980.

T-shirts, flags, bandanas, caps or towels on the beach of Copacabana: tide “vermelha” symbolized, together with the star -white or red- of the PT, the side of the leftist leader.

some banners showed a younger, hairier face of the former president, who will reach the ballot with just turned 77, after winning the first round on October 2.

And in many supporters, their clothes were covered by circular stickers with the face of Lula and “13”, the number in the polls to choose the favorite in the polls against Bolsonaro, who has “22”.

Your flag was always red with the hammer and sickle”, recently ironized Bolsonarowhich repeats that a third Lula government would implant “communism” in Brazil.

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Green yellow

the band Bolsonarista monopolized the green and yellow of the flag of Brazil.

The national colors were initially appropriated by protesters critical of the president Dilma Rousseff, sponsored by Lula, in the months prior to his dismissal in 2016.

But since 2018 they have become synonymous with Bolsonarism.

To redouble the message, in some flags Bolsonaro’s face replaced the starry blue sky. and instead of “Order and progress”, “Brazil above all, God above all”, a motto much repeated by the president.

“Today, the people identify the flag with me, with our candidates for Brazilwith good people,” the 67-year-old president boasted in September.

Lula called to vindicate the flag and raised it in some acts: “The yellow-green belongs to all of us”.

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An “L” or a finger gun

The thumb and index fingers simulating a gun, a usual gesture of Bolsonarogenerated controversy in 2018, but since then it has been imitated by supporters of the president, in whose term firearm registrations in private hands increased fivefold.

In reaction, Lula’s campaign invited voters to turn their hands and make a “L”… for Lula, a gesture from his first campaign (1989) that was reissued and this year went viral on social networks.

A supporter of Brazil’s former president and presidential candidate for the leftist Workers’ Party (PT), Luiz Inacio Lula da Silva, makes an L with his hand as he watches a caravan pass in support of the candidate in Brasilia, on October 22, 2019. 2022. (Photo by EVARISTO SA / AFP) (EVARISTO SA /)

Even before the first round, television and music celebrities such as Caetano Veloso and Milton Nascimentothey left making the gesture while singing the chorus “turn vote” (converts votes) in videos published on social networks.

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Cars in campaign

In brasiliacity dominated by cars, but also in other regions of the country, voters expressed their preferences in their vehicles, decorating them with huge stickers with the faces and signs of the two protagonists of the elections.

Supporters of the former president of Brazil (2003-2010) and presidential candidate for the leftist Workers' Party (PT) Luiz Inacio Lula da Silva carry out a caravan in Brasilia, on October 22, 2022. (Photo by EVARISTO SA / AFP)

Supporters of the former president of Brazil (2003-2010) and presidential candidate for the leftist Workers’ Party (PT) Luiz Inacio Lula da Silva carry out a caravan in Brasilia, on October 22, 2022. (Photo by EVARISTO SA / AFP) ( EVARISTO SA/)

Others further uncovered their creativity.

In a volkswagen blue beetle a sticker covers both windows on the driver’s side: ahead looms a Bolsonaro happy behind the wheel, while in the back an image of Lula appears in a prison outfit, behind the bars of a cell, a reference to the charges of corruption that persecute the former president.

“The language of the Internet is transcending the offline world”Alana Fontenelle, a political analyst at the University of Brasilia, tells AFP about the provocative and sensationalist content that abounds on social networks.

That gives rise to “doing funny things” and “get out of that rigidity” of traditional campaigns, he adds.

Source: Elcomercio

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