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“A million connections for every date”: how France succumbed to the cult of Taylor Swift

It will fill Paris’s Arena La Défense four times, from May 9 to 12, and then the Groupama Stadium in Lyon twice, on June 2 and 3. This is almost 270 thousand viewers. “We had a million connections on every date,” admits an impressed Bathilde Lorenzetti, owner of the largest indoor hall in Europe in La Défense. We could have spent at least two more evenings. We sold everything in less than an hour. In Paris, Lyon and the United States, the box office collapsed. “Zenith would need more than forty people to welcome its devotees to the first European concerts of its “Eras Tour”!

At 34, Taylor Swift is breaking all records. She is the first singer to be named Time magazine’s 2023 Personality of the Year, and the first artist to become a billionaire (in dollars) solely through her music. Her new tour should bring in two billion by the end of 2024. In eighteen years, she has already sold 200 million albums, surpassed 34 billion views on YouTube and is approaching 100 million monthly listeners on the Spotify platform.

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Source: Le Parisien

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