This is reminiscent of “an honor as much as a mission.” Barbadian singer Rihanna has become the new face of the famous Dior J’adore perfume.owned by LVMH, which also owns Le Parisien), the couture house announced on Tuesday.
“We are incredibly proud to welcome Rihanna to the Dior family,” said Véronique Courtois, president and CEO of Parfums Christian Dior, in a press release quoted by Le Figaro. “The extraordinary talent, courage and captivating beauty of this absolute star is the perfect embodiment of the radiant and powerful Dior femininity that transcends generations,” she added.
Rihanna ‘particularly touched’
“Being the new face of J’adore is not only a mission, but an honor,” Rihanna said, saying she was “especially touched to join this adventure and bring her universe, her story and her roots, her creativity and your femininity.” .
The 36-year-old singer is preparing to become the successor to Estonian top model Carmen Kass and actress Charlize Theron, the two first faces of the perfume, sold since 1999. Her first advertising campaign, “J’adore”, signed by photographer Steven Klein, will be unveiled on September 1st.
Rihanna has been involved in the world of fashion and beauty for several years now. In 2017, she launched her cosmetics brand Fenty Beauty, created in partnership with LVMH. The R’n’b icon is also the co-owner of the Savage X Fenty lingerie line.
Source: Le Parisien
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