Taylor Swift announces the release of the official music video for “Lavender Haze”

Taylor Swift will delight us with new music. After six weeks without showing signs of life on social networks, she has decided to start 2023 and say goodbye to January in style with the surprise arrival of the third video clip of her Midnights era.

And he does it with a strategy that he already showed us during the pandemic, launching a bomb message and disappearing until night, as already happened with the announcement of the release of Folklore and Evermore, the two albums with which the Tennessee woman approached alternative music.

The song that is part of “Midnights”, the tenth studio album by the American megastar, is one of the favorites of his fans and will be released this Friday, January 27. Said album is already classified as the greatest success of Swift’s career. The 33-year-old artist broke sales and streaming records, with just 26 days she is already the most listened to singer in the world this year.

Now, with 50 days to go before her tour begins, The Eras Tour, throughout North America, the singer wanted to entertain her fans with a surprise that she had been preparing for months: it must be remembered that during the early morning of the arrival of her new disco, images of this video clip with clear purple tones that made reference to the song were already released along with the announcement that Midnights was not only a concept album but also a visual album.

“See you at midnight… for the premiere of the Lavender Haze music video” wrote Taylor Swift in Twitter, where he has an audience of 92.4 million followers. A publication that has been repeated in the rest of his social networks with interactions that number in the millions.