The streaming platforms HBO Max and Discovery+ merge into “Max”

The company, in an event broadcast online, said that it will launch the new platform on May 23 in the US and that it will maintain the prices of its plans at $15.99 per month without advertising, and $9.99 with advertising.

In Latin America “Max” will be released at the end of this year, and in other regions later, he added.

Born out of the merger of WarnerMedia and Discovery Communications in early 2022, Warner Bros. Discovery is seeking to appeal to an audience that is increasingly less cable-savvy and bring together its content to compete in the crowded streaming market.

According to his latest results, Warner Bros. Discovery It had some 96 million subscribers globally at the end of 2022, compared to the leaders that are Netflix (231 million), Amazon Prime Video (200 million in 2021) and Disney+ (162 million) .

According to CNBC, the company’s top executive, David Zaslav, pointed out at the event that “maintaining subscribers is as important as adding subscribers” and that the company wants “Max” to be the reference platform.

The company announced titles linked to two famous sagas: “The Knight of the seven kingdoms: The Hedge Knight”, a prequel to “Game of Thrones”, with George RR Martin as producer; and a series of “Harry Potter” adapted from the original books with a new cast and produced by JK Rowling.