Trade was able to learn that the sports brand adidas will dress again peruvian national team after finalizing an agreement between the Peruvian Football Federation.
After an arduous negotiation, it was finally confirmed that the German brand will be in charge of dressing our team in the next qualifying process, as announced by Guillermo Byrne, director of Marketing for adidas in our country.
“The interest and desire of adidas to dress the Peruvian team does not come from now, in fact, we have been waiting for the opportunity for some time and it has finally arrived. Today we can confirm that this wish has come true.”
The president of the Peruvian Football Federation, Agustín Lozano, highlighted the importance of the brand’s leadership in the industry and how it operates in the country, “currently adidas is the number one brand in the industry in Peru and is a branch official from the parent company in Germany, this assures us of an impeccable job that will undoubtedly exceed any expectation”.
In addition, he specified that the future new official brand of the national team will form a team that will only attend to the requirements of the institution, “we appreciate the willingness of the team that adidas will designate to manage issues exclusively related to the federation, this will facilitate the fluidity of teamwork In addition, they are a brand that has written its history on the soccer fields and they know perfectly every detail that a team like ours needs”.
It is important to highlight that this agreement will start in 2023 and will last until 2026. All the men’s and women’s football, futsal, beach soccer teams, their minor divisions and even, for the first time, the Peruvian ESports team They will wear the official adidas clothing.
For his part, the Secretary General Jean Marcel Robilliard also spoke about the new alliance: “we appreciate the interest and desire of adidas for being part of our strategic partners and joining as the official brand of our team, we are sure that this news will go to make the fans very happy”, commented the executive.
Finally, Raul Marcenaro, General Manager of adidas in Peru, gave some insights into what the new white-red “skin” could be. “Our creative team has already been working on a design that will have the best technology of the brand. The desire we had to dress our team forced us to be meticulous with all the details and we are sure that the fan will identify with the design that we are preparing for the first official shirt that we will launch next year”.
It should be noted that the brand with the three stripes has already been in charge of making the Peru shirt in two qualifying processes, the first between 1978 and 1981, and the second between 1983 and 1985.
With this statement, adidas is confirmed as the official brand in charge of the team’s clothing and the countdown begins to discover the new Peru shirt and the details that adidas will include in it for 2023.