![From Click to Cash: How do Alianza Lima and Universitario monetize millions of followers on social media? From Click to Cash: How do Alianza Lima and Universitario monetize millions of followers on social media?](https://elcomercio.pe/resizer/v2/LU4I3W6TTFD4BN4SBRK6CNNBOU.jpg?auth=711cfadc92b6d4be7416dd30d7c97ba4c2de5003bcf9b8c5f81e3e224129d794&width=980&height=528&quality=75&smart=true)
From Click to Cash: How do Alianza Lima and Universitario monetize millions of followers on social media?
In today’s digital age, football is not far behind. In Peru, this trend is amplified, especially among the two most popular teams: Alianza Lima and