YouTube Shorts to add shopping features as it insists on overtaking TikTok

YouTube Shorts it would be bringing shopping features within the platform, in addition to affiliate marketing tools.

Just a few days ago, TikTok began testing in-app purchases, a feature that is already working on Douyin. Now, without fear of comparisons with TikTok, YouTube Shorts would be doing the same, according to the Financial Times.

LOOK: YouTube adds another TikTok function: users will be able to reply with a Short to the comments on their videos

Shorts would be testing on-platform purchases and affiliate marketing features with some content creators in the United States, as well as audiences in the United States, India, Brazil, Canada, and Australia.

Creators will be able to tag their products in the Short. The affiliate marketing program will also allow them to receive earnings, which are split between the creator, YouTube, and the ad brand.

LOOK: TikTok: the in-app purchase function is in the testing phase

YouTube Shorts continues to push its way through the public. It recently expanded the short vertical video format to TV apps. On the other hand, it is already a platform on the radar of content creators, who will be able, starting in 2023, to monetize with ads in Shorts and keep 55% of the profits.

Source: Elcomercio

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