CES 2023: the Twitter phone and other bad technological inventions that fill the “Gallery of Failures” | VIDEO

Failed tech products like a tweet-only phone, glasses with therapeutic magnets and a model of the 1980s DeLorean sports car are on display this week at the consumer electronics show CES from Las Vegas.

“Many creators think that they are geniuses and that everything they are doing is very good”, told AFP Narek Vardanyan, organizer of this “Gallery of failures” at the Consumer Electronics Show (CES), which takes place from January 5 to 8 in this city in the western United States.

But so “you can spend a lot of money and lose many years”, he warned.

LOOK: Hackers attack the children’s hospital with ransomware, but apologize for their mistake and ask to make amends

Vardanyan is the founder of Prelaunch.com, an Armenia-based platform that specializes in Verify potential demand for new products early in the creation process.

In the “Gallery of failures” there are also Microsoft’s Zune portable media player and the disappeared Apple’s Pippin video game console.

About 80% of new products launched each year are unsuccessful, often because the creators didn’t gauge whether people were actually willing to spend money on what they were selling, according to Vardanyan.

LOOK: WhatsApp: more than 20 new emojis would be included in the next update

While the tech giants can afford to have their products not work, for startups it may be the end.

“I think it is very good to take failures into account because they are valuable learning experiences.said Brad Holliday of ID8 Innovation, which advises large companies launching new projects.

“It can save money in the long run”, he added.

LOOK: CES 2023: meet ‘Ella’, the baby car with autonomous driving | VIDEO

Creative Strategies analyst Carolina Milanesi told AFP that this year innovative device makers will want to get their products to market quickly.

Given the difficulties of the world economy, new companies do not have the five years they once waited to hone their projects and avoid failure, he said.

Today start-ups need “bet that the money will come in in the near future”, he emphasized.

Source: Elcomercio

Callum

I have worked in the news industry for over 10 years. I have a vast amount of experience in writing and reporting. I have also worked as an author for a number of years, writing about technology and other topics.

I am a highly skilled and experienced journalist, with a keen eye for detail. I am also an excellent communicator, with superb writing skills. I am passionate about technology and its impact on our world. I am also very interested in current affairs and the latest news stories.

I am a hardworking and dedicated professional, who always strives to produce the best possible work. I am also a team player, who is always willing to help out others.