Netflix’s ad-supported subscription exceeds one million users

The cheapest plan with ads offered by the content platform in streaming Netflix It has exceeded one million users despite its slow start, which is leading this modality to consolidate itself as one of the pillars for the company’s growth.

The company launched its Basic plan with ads in November last year, in exchange for including ads, lowering playback quality, and removing some of the most viewed titles from the catalog.

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Netflix sees in this plan one of the pillars for the economic growth of the companyas confirmed in January to the shareholders in the document on the financial results corresponding to the fourth quarter of 2022.

Then he assured that although it was still early for the announcements, and they had a lot to do, were satisfied with the first results obtained, after two months of its implementation. Now, it has been known that said subscription had exceeded one million users in the United States, according to internal data to which Bloomberg has had access.

Specifically, the Basic plan with ads grew more than 500% in the first month and 50% in the second. And according to the company, those who access this new plan are mainly new users or those whose subscription has expired.

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The potential of the Basic plan with ads is yet to be seen now that the company has started to dismantle account sharing at Netflixa decision to which it links shared payment accounts, which are the other pillar on which it trusts to grow.

At the beginning of February, it announced that it would no longer be possible to share a subscription with people who lived outside the owner’s home, although it introduced the possibility of adding additional users upon payment.

Source: Elcomercio

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