First it was in Canada: Netflix stops offering the basic subscription without ads in the United Kingdom and the United States

Netflix it has removed its basic ad-free plan in the United States and the United Kingdom, just as it did last June with Canada; a measure that has been announced at the same time that it has announced that the number of subscribers has increased in the last quarter.

The streaming content platform continues to make changes to its subscription plans in order to increase its revenue and drive more subscriptions. In this sense, the company decided to remove the basic ad-free plan in Canada in June, to offer two options: The standard subscription with ads, for C$5.99, and the standard plan, for C$16.49, as the next most affordable option.

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Now, Netflix has made the same decision in the United States and the United Kingdomwhere it has removed the basic ad-free subscription plan, which was priced at $9.99 in the US and £6.99 in the UK, as reflected in its latest Q2 earnings report.

The basic plan allows you to view the entire Netflix catalog on a single device and without ads. Likewise, it supports viewing the content in HD quality and downloading series or movies is available. This option is the cheapest of Netflix’s ad-free offerings. However, the company seems to be planning to get rid of it.

In this way, those new subscribers who do not want to see ads while enjoying the content of the platform, and who want to choose the cheapest option, should subscribe to the standard plan. So, American users will have to pay $16.49 per month and British users £10.99.

Source: Elcomercio

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