YouTube remains the most used platform in 2023, although TikTok registers the greatest growth

Youtube It has remained the platform most used by users in the United States during the past year 2023, however, TikTok is the social network that has experienced the greatest growth, increasing the number of users by 12 points since 2021.

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This is shown by the results of the study on the use of social networks made by him ‘think thank you’ Pew Research Centerin which 5,733 American adult users have been surveyed during the months of May to September 2023.

Specifically, the report details that approximately eight out of ten American users (83%) claim to have ever used Google’s video service. So, YouTube remains the most used online platform, position he occupies since 2017, according to the results of the study in previous years.

YouTube is one of the most important apps in the world. (Pixabay/)

Secondly, it is positioned Facebook, since 68% of respondents claim to use the social network owned by Meta, followed by instagram (also from Meta) like the third most used platform by Americans. In fact, almost half of those surveyed (47%) say they use it, followed by Pinterest (35%).

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For its part, TikTok, Although it is not one of the most used social networks, it stands out for being one of those that more growth has had in recent years in the United States. As the study details, from 2021 to last year, its adult user base has grown by up to 12 percentage points.

Specifically, in 2023 a a third of users (33%) claim to have ever used the short video ‘app’compared to 21% in 2021. Thus, the social network owned by ByteDance has managed to maintain continuous growth in users, despite the threat of a ban and the measures adopted to prevent its use in the Administration of the North American country.

Regarding the rest of the most used social networks, LinkedIn reaches 30% of users, practically the same use as WhatsApp with 29% of the Americans. Likewise, a 27% they say they have used snapchat in 2023, as well as X (former Twitter) and Reddit (22% in both cases).

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x has adapted to various changes over the last year and has registered a slight decrease of 1% in the number of users, with respect to the data recorded for 2021.

Logo of the social network X (former Twitter). (X/)

Behind the Twitter purchase by Elon Muskwhich took place in October 2022, the new owner announced in July 2023 a change in the name of the ‘app’, which became be called X instead of Twitter, a first step to consolidate it as a platform “focused on audio, video, messaging, payments” powered by Artificial Intelligence (AI).

In addition to all this, the Pew Research Center study collects data from the photo-based social network for the first time. BeRealwhich was released in 2020. However, only 3% of Americans claim to use the app.

PLATFORMS ACCORDING TO DIFFERENT AGES

Although the survey was carried out with adult users, the use of these platforms and social networks varies according to different ages. In this sense, the results reflect that the adults under 30 are much more likely than the rest of people older than use different types of platforms at the same time.

He 74% of adults under 30 years of age They use at least five of the platforms mentioned above. This figure drops among respondents ages 30 to 49 (53%) and declines even further among Americans ages 50 to 64 (30%). With all this, only 8% of users over 65 years of age claim to use at least five of these social networks.

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These differences in the use of social networks with respect to age are accentuated on social media platforms. Instagram, Snapchat and TikTok, What are they the most used by adults under 30 years of age.

Tiktok. (Gabby Jones/)

More specifically, the 78% of respondents between 18 and 29 years old use Instagram, compared to 15% of users aged 65 or over. Following this line, the 65% of those under 30 years of age say they share content on snapchat, a much higher proportion than users over 65 years of age (4%). The same happens with TikTok: 62% of people under 30 years of age compared to 10% of use in older people.

For their part, people included among the 30 and 64 years old are “somewhere in between” for the three platforms, according to the study.

YouTube and FacebookIn addition to being the platforms most used by Americans, they also They are the two social networks that coincide the most in all age groups. That is, they are used from users aged 18 to people over 65 years old. However, in the case of YouTube, there is still a difference between its use by younger people and older people, since it is used more by young people.

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On the other hand, the study indicates that the Americans between 30 and 49 years old prefer to use platforms such as LinkedIn, WhatsApp and Facebook. So much so that, for example, 40% of users between these ages use LinkedIn, a higher figure than the 12% of users over 65 years old.

INSTAGRAM AND TIKTOK STAND OUT AMONG HISPANICS

The Pew Research Center study also qualifies some demographic differences in the use of these platforms. For example, the Hispanic Americans prefer Instagram and TikTok (58% and 49%, respectively). In the same way, the courier service WhatsApp registers greater use in Hispanic users (54%).

Regarding gender, the Women use social platforms more in generalalthough with preference for Facebook (76%), compared to 59% use by men. Likewise, women are also more likely to use Instagram, Pinterest and TikTok That men.

Source: Elcomercio