Apple rules out the metaverse for its mixed reality viewer, reports say

Apple It does not share the idea of ​​other companies like Meta when it comes to virtual worlds, since it would be focusing its mixed reality viewer on a more specific use than extended over time, as analyst Mark Gurman has pointed out.

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In his latest ‘Power On’ newsletter, the analyst of Bloomberg He has pointed out that Apple has discarded the idea of ​​a virtual world in which users can escape all day, since his proposal would be more focused on “bursts of video games, communication and content consumption”, as collected in 9to5Mac.

Gurman assures that they have indicated to him “quite directly” that the idea of ​​metaverse is “outside the limits” of Apple, and that for this reason he does not expect to see a strategy in that line on stage. He does expect that as soon as this year the tech company will announce its first virtual and augmented reality viewer.

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Meta (Facebook matrix), for its part, if it pursues the development of a virtual world as a basis for the creation of a new economic ecosystem of digital goods.

Lots of interest in my take on “Apple Reality” and the Metaverse https://t.co/ZmacFcOC9k pic.twitter.com/C4SNbFbULp

— Mark Gurman (@markgurman) January 9, 2022

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