Fans can currently expect beer in stadium halls and fan zones (Image: Reuters)

Just days before kick-off, the Qatari royal family is said to have urged FIFA to make a dramatic U-turn that would ban the sale of alcohol in all World Cup stadiums.

Although the sale of alcohol is strictly controlled there, football fans can currently expect to be able to buy beer in the stadium halls and fan zones, as well as hotels, at certain times.

They will reportedly be limited to “four units” or two cans of Budweiser per round for a whopping £12 each.

Budweiser is one of FIFA’s biggest sponsors, but was told on Saturday it would have to move the stands for selling its products to less prominent locations in stadiums.

epa10310571 Qatar Football Association President Sheikh Hamad bin Khalifa bin Ahmed Al Thani (2-R) attends a training session of the Qatar national football team at Aspire Zone training facilities in Doha, Qatar, 17 November 2022. Qatar playing on 20 November the opening game of the 2022 FIFA World Cup against Ecuador.  EPA/Noushad Thekkayil

Qatar Football Association President Sheikh Hamad bin Khalifa bin Ahmed Al Thani (second from right) attends a training session of the Qatar national football team (Photo: EPA)

Soccer Football - Qatar 2022 FIFA World Cup - FIFA Fan Festival - Doha, Qatar - November 16, 2022 A sign is pictured at a beer bar at the FIFA Fan Festival REUTERS/Muath Freij

A sign is pictured at a beer bar at FIFA Fan Fest (Image: Reuters)

Budweiser is one of FIFA’s biggest sponsors (Photo: Javier Garcia/Shutterstock)

Employees in safety vests were seen Riding in a red Budweiser tent Sunday to another location outside a stadium.

Qatar’s royal family reportedly feared the alcohol display would offend the country’s conservative Muslim population.



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The Times reports that Qatar wants to move forward in 2022 and talks are underway between FIFA and Budweiser.

FIFA and Budweiser’s owner, AB InBev, have been contacted for comment.

DOHA, QATAR - NOVEMBER 12: Members of the Ladies Mega Fans football supporters group gather on the Corniche next to the FIFA World Cup logo ahead of the FIFA World Cup Qatar 2022 on November 12, 2022 in Doha, Qatar.  (Photo by David Ramos - FIFA/FIFA via Getty Images)

The competition will start in a few days (Photo: FIFA via Getty Images)

Soccer Football - FIFA World Cup Qatar 2022 - FIFA Fan Fest - Doha, Qatar - November 16, 2022 General view of a beer bar at FIFA Fan Fest REUTERS/Muath Freij

Talks are said to be underway between FIFA and Budweiser (Image: Reuters)

In response to requests to move its outlets, AB InBev told Sky News: “AB InBev was notified on 12 November and is working with FIFA to move the concession outlets to the locations indicated.

“We are working with FIFA to give fans the best experience possible. Our focus is on providing the best customer experience possible under the new circumstances.”

If the turnaround goes ahead, fans will only be able to buy alcohol from the hospitality boxes in stadiums – at a cost of £5,000 per match.

Guests are promised a selection of drinks based on their habit and preference; Soft drinks, beers, champagne, wines selected by sommeliers and premium spirits”.

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