Just days before kick-off, the Qatari royal family is said to have urged FIFA to make a dramatic U-turn that would ban the sale of alcohol in all World Cup stadiums.
Although the sale of alcohol is strictly controlled there, football fans can currently expect to be able to buy beer in the stadium halls and fan zones, as well as hotels, at certain times.
They will reportedly be limited to “four units” or two cans of Budweiser per round for a whopping £12 each.
Budweiser is one of FIFA’s biggest sponsors, but was told on Saturday it would have to move the stands for selling its products to less prominent locations in stadiums.
Employees in safety vests were seen Riding in a red Budweiser tent Sunday to another location outside a stadium.
Qatar’s royal family reportedly feared the alcohol display would offend the country’s conservative Muslim population.
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The Times reports that Qatar wants to move forward in 2022 and talks are underway between FIFA and Budweiser.
FIFA and Budweiser’s owner, AB InBev, have been contacted for comment.
In response to requests to move its outlets, AB InBev told Sky News: “AB InBev was notified on 12 November and is working with FIFA to move the concession outlets to the locations indicated.
“We are working with FIFA to give fans the best experience possible. Our focus is on providing the best customer experience possible under the new circumstances.”
If the turnaround goes ahead, fans will only be able to buy alcohol from the hospitality boxes in stadiums – at a cost of £5,000 per match.
Guests are promised a selection of drinks based on their habit and preference; Soft drinks, beers, champagne, wines selected by sommeliers and premium spirits”.
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Author: Sam Corbishley
Source: Metro.co
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I am Jack Morton and I work in 24 News Recorder. I mostly cover world news and I have also authored 24 news recorder. I find this work highly interesting and it allows me to keep up with current events happening around the world.